So Post-Mod — sign without significance
I used to work outside of Hollister, California. The town’s name is famous worldwide due to its appropriation by apparel company Abercrombie & Fitch as a surf brand. When I was just beginning to develop my own youth brand Post-Mod ® five years ago, I happened to discover online accounts of A&F threatening trademark infringement […]
We were in Forever 21 the other day and noticed the slip on the right below with an exposed zipper that is functionless. It is pure decoration. Exposed zipper fashion trend has not entered what we call a post-mod phase of applications like pockets and zippers to garments are pure sign — without function. […]
Reference to Mod 60s Fashion: 2 inch buttons
We saw today that Estee Lauder partnered with the fashion house Courreges to create a new line of fragrances and skin products. Kendall Jenner is the line’s model. Below are two of our Post-Mod® racerbacks that reference the great 60s mod designer Courreges.