Post-Mod Fashion: Double Coding

Novelist and theorist Umberto Eco explains his idea of postmodernism as a kind of double-coding:

“I think of the postmodern attitude as that of a man who loves a very cultivated woman and knows that he cannot say to her “I love you madly”, because he knows that she knows (and that she knows he knows) that these words have already been written by Barbara Cartland. Still there is a solution. He can say “As Barbara Cartland would put it, I love you madly”. At this point, having avoided false innocence, having said clearly it is no longer possible to talk innocently, he will nevertheless say what he wanted to say to the woman: that he loves her in an age of lost innocence.”

False Innocence     

Signs of the Mod 60s

Prada, 2012                                                   

Lost Innocence

Signs of Signs of the Mod 60s

Beaks of Eagles – Post-Mod® Racerback


Signs of Punk

Beaks of Eagles –  Modpunk ®