Fashion Trend: Large Buttons

The September issue of W Magazine has a short blurb on recent interest of buttons in fashion as evidenced by their prominence in a number of recent collections and an early 2015 exhibition at the Musée des Arts Décoratifs in Paris on the history of the use of buttons in fashion from pure function to pure decoration.  A NYT […]

My Encounter With Hollister the Brand

I used to work outside of Hollister, California. The town’s name is famous worldwide due to its appropriation by apparel company Abercrombie & Fitch as a surf brand. When I was just beginning to develop my own youth brand Post-Mod ® five years ago, I happened to discover online accounts of A&F threatening trademark infringement […]

Fashion Trend 2015: Exposed Zippers to Nowhere

We were in Forever 21 the other day and noticed the slip on the right below with an exposed zipper that is functionless.  It is pure decoration.   Exposed zipper fashion trend has not entered what we call a post-mod phase of applications like pockets and zippers to garments are pure sign — without function. […]