<beaks of eagles>
The poem closes with the reflection that
“It is good for man
To try all changes, progress and corruption, powers, peace and
anguish, not to go down the dinosaur’s way
Until all his capacities have been explored; and it is good for him
To know that his needs and nature are no more changed in fact
in ten thousand years than the beaks of eagles”
Robinson Jeffers, “The Beaks of Eagles”, 1937
Permission to use this title as a name for apparel company has been granted by Jeffers Literary Properties.
A special thanks to Lindsay Jeffers. To learn more about the poet Robinson Jeffers, Visit Tor House
The Initial Vision:
The initial vision for the company came one summer night in 2009 while watching the parade of people walking along Santa Cruz’s beach boardwalk all wearing variations of black silk-screen T’s. While wearing black still looked fresh, silk-screening as an application seemed tired.
Our vision was to keep the base garment black, but use sewn fabrics as an alternative to silk-screen.
Early on, we were attracted to fabrics with geometric designs reminiscent of the early Mod 1960s. Unlike, intricate swirling patterns of the late 60s and the 70s disco era, the large geometrics of Mod “read” well on-line.
What surprised us was that the Mod pockets and collar over a black base caused the the sew-ons to look like signs(as in stop signs) as much as structure. It was here that we recalled books read long ago by Charles Jencks on “double-coding” and by Robert Venturi on “decorated sheds” that became the foundation of a postmodern architectural aesthetic.
We now view our first collection of shirt dresses and racer-backs as an application of “double-coding” to fashion — both a reference to the past as well a reference to referencing. Appropriately, we have named the line Post-Mod®.
We see lots of possibilities for extending the Post-Mod® line based on postmodern aesthetics.
Our Sew Creepy® collection is a reference is to Goth fashion, which traditionally involves lots of intricate (and costly) structure. Here we go the “decorated shed” route and reference Goth via simple (affordable) fabric sew-ons of skulls and bugs.
We are enthralled with Japanese “Harajuku” style street fashion, much of which are hyperrreal copies of American 50s retro and early 60s Mod. What if we started with the Japanese copies and made “copies of copies” that were “complex and contradictory” (in Venturi’s word) instead of cute (“Kawaii”) and symmetrical?